Today's web is constantly changing our markets, media, branding, and consumer behavior both online and offline. To excel in this environment you need to complement your skills with new dimensions of marketing expertise – the eMarketing & Communication.

eMarketing & Communication is about more than simply having a website. It harnesses a range of tools, activities and disciplines that leverage technologies and the “connectedness” of communities of consumers to deepen customer relationships builds brand or grows businesses – online and offline.

The internet is the driving force behind today’s rapid and often disruptive evolution of customer behaviors and expectations. No matter what markets you operate in, having a viable eMarketing & Communication strategy is mission critical to your business success. Being able to develop sound strategies that leverage online opportunities is a core skill that every senior marketing professional should have.

The internet turned 30 this year. There are now more than 2.8 billion active online consumers worldwide. In economies where the web has been around for a while, half of all companies get more than half their revenue through their online marketing activities.

Over 4.2 million Kenyans have web access, and the numbers will keep shooting up due to connection of the global network of high speed Internet through the under the sea fiber optic cable.

But eMarketing & Communication strategy is not just about cost-effectively advertising and selling goods and services online. The growing need to integrate online and offline communication in a way that maps to your consumers’ evolving media consumption and buying behaviours should be a primary driver of any eMarketing & Communication strategy.

For any business in any field the internet presents unlimited opportunities to improve services, find communication synergies and efficiencies, conquer new markets, develop brands, build loyalty, excel at customer service, and grow profits and market share

Who should attend the eMarketing & Communication Training?

Brilliant@eMarketing & Communication is ideal for those involved in businesses, organizations, educational establishments, charities or even government. This course is also very ideal for IT professionals, PR staff and Owner/Directors of small businesses. If your business has a website or is looking to gain one, the eMarketing & Communication training will give you the knowledge and tools to help you succeed.

We look at both the strategic and tactical decisions that businesses have to make when developing their eMarketing & Communication plan.

Our eMarketing & Communication course is quite unique in that it takes a close look at some of the key tools of Internet Marketing, such as Search Engine Optimization, email Marketing and Ad Words, and also explore some of the emerging trends such as the Long Tail, Blogging, Facebook, Twitter, Pod casting, On-line PR and Web 2.0.

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