In an era of political correctness and sophisticated communication, it would be unusual to find any corporation today that would openly support the views expressed by Milton Friedman.

The recent release of Interbrand’s 2011 Best Global Brands report revealed that 50% of the world’s top brands are produced in the United States. No brands produced in African countries featured in the report - indicating enormous opportunity for brand development in these emerging markets to build existing products into globally recognisable brands.