“What business entrepreneurs are to the economy, social entrepreneurs are to social change. They are the driven, creative individuals who question the status quo, exploit new opportunities, refuse to give up, and remake the world for the better.”

The growing movement of ‘green’ and organic consumers who want to know whether a company's products, its manufacturing methods and its policies respect the integrity of the environment and the people on the planet.

Social entrepreneurship is really about applying practical, innovative and sustainable approaches that benefit society in general.

The companies that succeed on this path will be on the cutting edge of the new 21st century frontier of doing business

In order to become a social entrepreneur making significant contribution, it’s important that your cause align with your calling.

Theorists have said that whatever we loved to do when we were ten years old, was what we would wind up doing at some point in our life. This would become our true passion and our greatest enjoyment. Until the moment when we realize our passion, we tend to be going through the motions, just doing our jobs.

So, take the time to think about what you loved to do when you were ten years old because this is an indicator and a guide as to where to leave your most congruent (or internally aligned) footprint through your business.

And then consider how that is expressing through your business. If you find where it’s expressing, amplify it. And if you can’t find it at all, you’ve got some work to do to become a Zentrepreneur.

To Business Zen and Beyond… ~

P.S.: If you haven’t read Zentrepreneurism yet, you may want to check it out… just go to www.zentrepreneurism.com and you’ll see it on the home page! (Even more, consider gifting it to your colleagues, staff and the people you care about in your world… every Zentrepreneur helps make the world better for all of us!)

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