Marketing and Advertising

How to market your business effectively.

Top 10 layman's tips to improve your website


By Gemma Webster

For your Business website to perform well and bring you the prospects, customers and sales you want, it needs to be useful, (serve a purpose), usable, (easy to use), and engaging, (enjoyable to use). To accomplish this, the most important things to focus on are: attractive and functional navigation, layout and design, search engine optimisation, good copy aimed at your target audience, and reliable hosting.

 

Small Business Internet Marketing - How to get listed on local business results


By Jamie Keane

Small business owners have the difficult challenge of not only managing their day to day operations to ensure their customers are satisfied, but also deciding how to best market and advertise their company to attract new customers. Before the Internet arrived, the choices were primarily limited to print media such as yellow pages, newspapers or local magazines. Perhaps we all yearn for a simpler time, but you can throw that notion out the window in our 24/7 new media tsunami.

How to make your company more visible


by Kaye Z. Marks

It is most crucial that you get your business known in your industry. In fact, it is necessary that your company becomes visible to your target clients. In addition, in most cases, you have to shell out a lot of money to be able to do so.

Videos

  • May 24, 2010 Every successful business excutive needs a executive / leadership coach. Not everyone agrees with that statement. The ones who do - the ones who are actively seeking and executive, leadership or business coach are the ones who will ride to the top of their profession. There is much to be gained by having a seasoned business…


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