Marketing and Advertising My five second rule for small business owners
| My five second rule for small business owners |
| Written by Rachelle Gordon | |||
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By Rachelle Gordon Opening a new company in the real world or on the Internet in the online world requires thinking beyond all the dollars you'll generate. Most small business owners are clear on their ultimate goal, yet often many fail to spend time planning their advertising image. To succeed, first impressions are essential, or you may violate what I call My five Second Rule: When a brand new prospect finds your web site, you have 5 seconds to convince them to stay. The rule applies in the physical world, also. Your printed supplies might be dumped into trash just as rapidly, or a visitor to your company may browse briefly while in fact the no sale decision was made in those essential first few seconds.Clients have a need (problem), and you provide a item or service (solution). Matching these 2 for a successful sale is simpler than most people realize. Front door selling, printed ads, or on the Internet web offers should all address the benefits (solution, again) and not the features (it's about the customer, not about you). Your advertising supplies require to project a mental image in the mind of the viewer. Stimulate their imagination so they picture themselves enjoying the advantages of your offer, and you can overcome My 5 Second Rule. Telling someone "You're right" will have them on the edge of their chair waiting for your next comment. Shifting your argument to what you know to be the truth is simple. With a brief pause after your magic two words, continue with "...and there are many people who feel the same way. From years of experience, I've found that in fact (insert the truth based on your expertise here)... etc." and you give them the opportunity to accept your slant on the subject without having their opinion challenged. In summary, a professional image includes a wide range of supplies for making a positive first impression. Think about the feelings of the prospect and how your product or service will benefit them, and you'll do well in converting first introductions into sales. Get your FREE Internet marketing training. Visit www.gbb.org/doubleyourleads to access over 50 hours of videos packed with practical strategies and tools to help you double your leads! If you want to read more on how this program can help you, check this article out: Green Business Directory.
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