The term Search Engine Optimization (SEO) may seem like nothing more than fancy internet jargon but these three words establish the path that directs online consumers into your hands. Listen to Tom Breeze as he shares his five step formula to optimizing YouTube videos, and use these principles to improve traffic to your online business, website or webpage.

Typically, the ranking of your website will determine the amount of traffic you receive from search engine users. SEO is the process of improving the visibility of your website in order to advance your ranking and subsequently increase the number of visitors you receive. In five steps you will learn how to implement SEO to maximise your brand.

Step 1: Keywords

The correct and consistent use of ‘keywords’ is central to maximising your scope. Breeze recommends the Google Keyword Tool as a useful source for identifying which keywords to use. “The tip here is to choose a keyword that has low competition and high search volume.”

Step 2: Content

High quality content is essential according Breeze. This is true for videos or any information that is presented online. This means creating content that adds value to the lives of the viewers and that many people can relate too. “…If you can share some awesome tips on what you're discussing, people will share it with people they know and as a result you start getting a lot more traffic as well” says Breeze.

Step 3: Community

“Always build your online community”. Your ‘community’ refers to your subscribers, friends, viewers or members. The more subscribers you have the better your page will be ranked which in turn leads to more traffic.

Step 4: Back links

Make use of your back links. These are the incoming links to a website or webpage and search engines use the number of back links that a website has as one of the most importance factors to determining the websites’ search engine ranking, relevance and importance. According to Breeze users rarely make use of this tool but if used correctly it can significantly enhance your visibility.

Step 5: Regularity

Releasing a regular stream of high quality content will improve traffic. “People don't want loads of content all on one day” says Breeze. He urges listeners to trickle out their content over a period of time as this will keep users coming back for more.

ReferenceWikipedia

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